consultant at oracle.

previously designer at Atomberg.

code. design. build.

Selected Works

Building the Post-Order Experience for Swish

Building the Post-Order Experience for Swish

Redesigning the post-order journey to build loyalty and drive early retention for first-time users.

Product Design
Retention
UX Strategy
Increasing Premium Sign-ups for Spotify

Increasing Premium Sign-ups for Spotify

Driving Premium sign-ups by highlighting value over free options through strategic product interventions.

Growth Product
Strategy
Monetization
A teardown of the go-to app for movie lovers.

A teardown of the go-to app for movie lovers.

A quick, insightful teardown of the app movie lovers rely on—what works, what doesn’t, and why it matters.

Growth Loops
Product Analysis
Strategy